It already recorded 8.2 million passenger movements in September. I guess it will exceed 10 million passenger movements in December given that it is the school holiday season
Forecasting further ahead into the next 5 years, we expect digital to take a dominant position of 75% of advertising revenues. While Malaysian media owners have ramped up significantly in terms of digital capabilities, there is still much work and innovation to be done before our industry fully capitalize on the full potential of digitalization.”
Wasn't enomad & dooh are relatively new to the local market? Sjc are venturing into new business model while star are more on the traditional media side
From above article: Digital advertising spending will continue to significantly outperform linear budgets, and by 2027, digital formats will represent 74% of total advertiser budgets.
In 2023, ad spending will grow by +9% to reach MYR 6.6 billion ($1.6 billion). Digital advertising will continue to grow by +13%, and linear budgets will grow by +3% before decaying in 2024 and beyond.
Digital advertising spending is being led by mobile devices, which will increase by +213% and represents 73% of total digital budgets. By format, spending is led by social media (+20%), search advertising (+16%), and video advertising (+13%).
Some stats from a research report, mobile devices are leading on the digital ads spending, Sjc new venture = mobile device advertising?
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BarrettTeo
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Posted by BarrettTeo > 2022-12-08 12:47 | Report Abuse
School holiday is coming. Airport traffic is blasting and digital billboard at KLIA2 will get a lot of attention, thus, more ads business for SJC