KUALA LUMPUR: Airbnb has voiced its support for the tourism initiatives and incentives announced in the 2025 Budget (Belanjawan 2025).

Airbnb Asia-Pacific public policy director Mich Goh said the provision of RM500 million dedicated to promoting tourism activities and preparing for Visit Malaysia Year 2026 was a welcome measure that would enhance Malaysia's appeal as a preferred tourism destination, not just for 2026 but well into the future.

"This funding will support cultural events, tourism activities, and improved flight connectivity to Malaysia, which are essential for boosting both domestic and international tourism," she said in a statement.

Furthermore, she said, the RM110 million investment aimed at upgrading tourist areas, fostering ecotourism partnerships, and supporting Malaysia's Unesco nominations — such as improvements at Taman Negara Endau Rompin, Pulau Redang, and Pantai Tusan Bekenu — was a significant step forward.

"Collaborations with organisations like the United Nations Development Programme and Habitat Foundation underscore Malaysia's commitment to sustainable and eco-friendly tourism development.

"This further positions Malaysia as a leading ecotourism destination, attracting travellers from around the world who seek immersive and environmentally responsible experiences," she added.

Goh also applauded the RM600 million allocated to enhance Kuala Lumpur's status as a cultural and creative hub, adding that the restoration of iconic landmarks such as Carcosa Seri Negara and Bangunan Sultan Abdul Samad would reinforce the capital's unique heritage, contributing to economic growth and tourism.

The home-sharing platform believes that short-term rental accommodations (STRA) will play a pivotal role in diversifying Malaysia's tourism offerings.

She said that in the 12 months leading up to March 2023, its guests spent some RM7 billion in Malaysia on restaurants, retail, and transportation.

"The majority of this spending went beyond accommodation, providing significant economic benefits to local communities," she said.

Meanwhile, Airbnb urged the government to recognise the potential of the sharing economy in the tourism sector, highlighting this as a key recommendation submitted for the government's pre-Budget consideration.

"This recognition will be crucial in helping Malaysia meet its target of welcoming 35.6 million international tourists by 2026," she said.

https://www.nst.com.my/news/nation/2024/10/1122057/airbnb-backs-rm500mil-tourism-boost-2025-budget