KUALA LUMPUR: Avanade, a Microsoft solutions provider, has unveiled seven new Microsoft-powered artificial intelligence (AI) services for mid-market organisations in Malaysia and the region.

Avanade has been promoting AI adoption in Malaysia, marked by the launch of Southeast Asia's first generative AI lab here last year and the establishment of its digital innovation studio at the Tun Razak Exchange.

"Mid-market organisations are poised to gain the most from AI but are often constrained by limited resources and strategic guidance to fully maximise the technology," Avanade said in a statement.

The company's studies find that 84 per cent of regional mid-market business leaders region fear losing their competitive edge without rapid AI adoption, with 95 per cent having accelerated legacy modernisation plans due to AI. 

"Despite this eagerness, challenges such as limited resources and the need for strategic direction persist," it added.

To address these challenges, Avanade's new services combine its industry expertise with Microsoft's secure, AI-powered platforms, providing enterprise-grade innovation scaled to the needs of mid-market organisations.

The new services include, among others, services to enhance revenue generation, driving business transformation with Microsoft's AI Copilot tool and cybersecurity to mitigate latest cyber threats.

Avanade president (Asia Pacific) Bhavya Kapoor said there is a deep pool of mid-market organisations eager to leverage Microsoft technologies like cloud, data and AI.

https://www.nst.com.my/business/corporate/2024/11/1136934/avanade-boosts-ai-presence-malaysia