Guinness is another well-established listed brewery manufacturing company which possesses lots of upside potential and expansion opportunities. In terms of its product mixed, one of the most favored and unique products that are offered is Shandy with least Alcohol content where it is suitable for the light drinker. In discovery of market expansion, targeting of light drinker is one of the most strategic ways to fight for additional market share. Also, the parent company itself is also well known with the sponsoring of "The Guinness World Record" record book which gains tremendous amount of popularity worldwide via television broadcasting and published annual record books, even non-drinker realize the "Guinness" brand of the "World Most". As for capital expenditure, the company need not rely on research and development for survival purpose however in every beverage industry, the most common ways to expand is to acquire another company or brand in order to decrease the number of competitors and strengthen its front line where huge expenditure can be incurred sometimes. Brewery industry requires heavy capital investment as well as unique brewery recipes which makes it hard for others to enter.

Similar to Carlsberg, brewery industry find it hard to expand in a large scale in a Muslim-dominated environment due to religious and political pressures. As fierce competitions are going on and companies are fighting for shelves spaces in retails and restaurants, strong marketing campaigns are deployed to sustain and increase the company's market shares where it consumes almost 40% of the gross profit portion from the company annually.

Operating cash level in the past ten years appears to be climbing steadily where the company is performing healthily. Both ratios are also far beyond the standardized level where the company is efficiently employing its fund and assets to produce profit. Management of cash in the past was fine except for 2013 and 2012 performance where RM350 million worth of additional funds are collected and the dividend distribution is increased to the range between 200% and 300%. It is especially unhealthy when company used borrowed fund to issue dividend. Hence, it is not a good pick at the moment. 

Stock: GAB Code: 3255