12-Jul-24 12:00

James Bennett, Senior Europe Country Risk Analyst, BMI

Is Taylor Swift an inflationary force? On this edition of Enterprise Explores, we dive into the inflationary impact of Taylor Swift's Eras Tour on the European economy.

According to a recent report by research firm BMI, large-scale events like Taylor Swift's concerts can have significant macroeconomic effects, particularly through increased demand for services and consumer spending. This tour, which spans numerous cities across Europe, has not only drawn massive crowds but also created ripple effects in various sectors, most notably accommodation and local businesses.

To help us unpack the intricate details of this phenomenon, we have James Bennett, Senior Europe Country Risk Analyst at BMI, a Fitch Solutions company. We'll explore how events like the Eras Tour influence local economies, contribute to inflation, and what lessons businesses and policymakers can learn from these occurrences.