HANOI: Artificial intelligence (AI) has emerged as a transformative force within Vietnamese enterprises, aligning with the broader trends of digital transformation and Industry 4.0, experts say.

From optimising business processes to creating new value propositions, experts said, AI is redefining how companies operate and compete.

Vietnamese businesses are increasingly embracing AI as a critical enabler of growth and innovation.

A report from Viettel AI highlights that enterprises worldwide are increasing their exposure to AI, signalling the global momentum that Vietnam is also experiencing.

“Vietnamese enterprises understand that AI is no longer optional but essential,” said Vu Thi Hanh, a solutions consultant at Viettel AI.

Her comments were delivered at a seminar titled “Applying AI in Enterprise Management at Hoa Lac Hi-Tech Park” that was organised by the management board of Hoa Lac High-Tech Park on Dec 24.

Leading corporations such as FPT, Viettel and VinAI have made significant strides by developing localised large language models (LLMs) tailored to the Vietnamese context.

For example, Viettel AI in 2023 launched its Vietnamese LLM, VDA, which processes local dialects with high accuracy, enhancing customer service and content generation.

AI’s integration spans various sectors and functions, revolutionising operational efficiency and customer engagement.

AI-powered chatbots and virtual assistants are transforming customer service by providing instant, personalised responses.

Companies like FPT and Viettel are deploying these solutions to enhance user satisfaction.

In the supply chain and operations, predictive analytics and anomaly detection are optimising logistics and inventory management. By leveraging AI, enterprises can forecast demand, reduce waste, and ensure smooth operations.

Moreover, AI-driven recommendation engines and predictive modelling enable businesses to target the right audience with precision, boosting conversion rates.

Intelligent automation is streamlining recruitment processes and performance evaluations.

Meanwhile, for finance and accounting expertise, robotic-process automation and AI accounting assistants are reducing manual workloads, enhancing accuracy and improving compliance in financial operations.

Vietnamese enterprises are evolving from digital transformation to intelligent transformation, leveraging big data and AI for data-driven decision-making.

This shift focuses on creating intelligent, personalised products and services that cater to specific customer needs.

For instance, AI-enabled platforms now provide market forecasts, helping businesses anticipate trends and adapt strategies effectively. — ANN