Encik Mohamad Farid Bin Mohd Yusof began his career with Bank of Commerce (M) Berhad (now known as CIMB Bank Berhad) in 1984. During his tenure with the Bank, he was exposed to areas encompassing customer services; business development and maintenance; analysis of business opportunities and risk; financial analysis; loan portfolio management; loan recovery and restructuring; legal documentation; and planning, organizing and control. Encik Mohamad Farid left the commercial banking sector in 1995 to join KAF Discounts Berhad (now known as KAF Investment Bank Berhad) as the General Manager cum Head, Debt Capital Market Department. He involved in assisting the management in formulating, implementing and monitoring effective and sound investment approval policies, guidelines and procedures, and oversee the development and marketing of new business. He also assisted clients in project viability analysis and the arrangement of fund raising through the issuance of private debt securities such as bonds, medium-term notes and short-term commercial papers. He left KAF in early 2007 to set up his own corporate and business consultancy outfit to assist corporations in fund raising exercises and providing advisory services. He served as Chief Executive Officer of Primabaguz Sdn Bhd ("PSB") from November 2009 until June 2012. During the period, he was also appointed as director in wholly-owned subsidiaries of PSB, namely PAP Cashnet (M) Sdn Bhd, PAP Marketing Sdn Bhd and Next Choice Sdn Bhd.
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