KUALA LUMPUR: 7-Eleven Malaysia Holdings Bhd (7-Eleven) aims to maintain 10 per cent annual growth momentum in its in-store services' revenue by expanding the segment, deputy chief executive officer Gary Brown said today.

"Commissions from in-store revenue posted an average growth over 10 per cent in recent years. It contributed RM57 million to total group revenue of RM1.67 billion last year. We would like to maintain such growth momentum.

"In-store services are a significant profit contributor to our bottomline and will be a major contributor to our growth, moving forward," he told a media briefing after a signing ceremony with Touch and Go Sdn Bhd, InComm International (InComm) and MOL Access Portal Sdn Bhd (MOL).

As part of its strategy to expand in-store services to drive store traffic and profitability, 7-Eleven is strengthening its strategic relations with Touch and Go Sdn Bhd to provide Touch 'n Go card reload services at all 7-Eleven outlets in Peninsular Malaysia.

By using MOL's terminal infrastructure, 7-Eleven will also be enabling Touch 'n Go as a payment option by end of this year, added Brown.

Meanwhile, in the joint distribution agreement, Incomm, in partnership with MOL, will start supplying point-of-sales activated gift cards at 7-Eleven outlets.

"In-store services do not require significant floor space in our stores and allow us to grow revenues without incurring significant costs," he added.

-- Bernama