25-Sep-24 12:00

Lina Esa, Co-Founder and Chief Marketing Officer, Cult Creative

In today's fast-paced digital age, we know that marketing strategies are constantly being redefined by the rise of new trends and platforms. Brands are now looking for ways to authentically engage with younger audiences, and one standout approach is allowing Gen Z employees to write the marketing scripts – for real. This shift taps into the unique voice and style of Gen Z, leveraging humour, relatability, and pop culture to resonate more deeply with their peers.

Today, we speak with Lina Esa the Co-Founder and Chief Marketing Officer of Cult Creative, to explore the impact, challenges, and future of this approach, in the creator economy space, Lisa shed light on the deeper implications of this trend, and the sustainability of this marketing strategy.