Apple Inc’s proposal to invest US$100 million in Indonesia hasn’t met “fairness” principles, a top government official said, signalling Jakarta is seeking further negotiations before lifting a ban on domestic iPhone 16 sales.

The amount falls short of what the US tech firm has invested in other countries, Industry Minister Agus Gumiwang Kartasasmita told reporters on Monday.

For instance, Apple has funnelled more than 244 trillion rupiah (US$15 billion) toward manufacturing facilities in Vietnam, where its market sales total just roughly 1.5 million units, the official said. In comparison, Apple has only invested about 1.5 trillion rupiah in developer academies in Indonesia, where it sells some 2.5 million units.

The latest comments indicate more hurdles ahead for Apple as it seeks to lift a ban on selling its flagship iPhone 16 in Southeast Asia’s largest economy. Rival phone makers like Samsung Electronics Co and Xiaomi Corp. have invested eight trillion rupiah and 55 trillion rupiah, respectively, to manufacture their devices onshore, the minister added.

“We want Apple to return to do business here but we need a fair resolution,” Kartasasmita said.

Indonesia’s government blocked sales of the iPhone 16 on the grounds that Apple hasn’t met a domestic content requirement for smartphones and tablets.

The Cupertino, California-based company’s 1.5 trillion rupiah investment in the country falls short of the 1.7 trillion rupiah it pledged in 2023 — a discrepancy of about US$10 million “which is so small,” the minister said on Monday. In an attempt to lift the sales ban, Apple made an upsized US$100-million investment offer, Bloomberg News reported this month.

“We want Apple to send negotiation teams to meet us,” Kartasasmita said.

Among the government’s requests are for the US tech giant to deliver the remaining US$10 million from its investment pledge last year, and come up with a better offer for 2024-2026. The minister added that their top priority is still to get the company to open a plant in Indonesia.

The bans are the latest example of Indonesia playing hardball as new President Prabowo Subianto seeks to pressure international firms to boost local manufacturing, which would be a boon for domestic industries. The country has also banned sales of Alphabet Inc’s Google Pixel phones over a similar lack of investment.

Last year, Indonesia announced regulations forcing ByteDance Ltd’s TikTok to split its shopping feature from the popular video-scrolling service, a bid to shield its retail sector from cheap Chinese-made goods.

While Apple ranks outside the top six smartphone brands in Indonesia, the country is a potential growth market with a young, increasingly tech-savvy population. The US$1 trillion economy has over 350 million active mobile phones, outnumbering the nation’s 270 million population, according to government data.

“We expect this Apple issue can be resolved soon as they also have big interest in doing business here,” Kartasasmita said.

  - Bloomberg