Posted by xiaoji > 2014-05-12 00:59 | Report Abuse

blue ocean strategy emphasize to open a new market from the existing market by doing things differently. but it doesn't say it will last forever.
it definitely help you to have the untimate advantage amongst the competitor. it doesn't say the new business model will last forever. it's depend on how people to maintain & keep it at the top.

Posted by limko1 > 2014-05-12 13:34 | Report Abuse

To survive, you have to be always one step ahead of your competitors, never let your guard down, blue ocean strategy in a way encapsulates that idea.