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4 comment(s). Last comment by greatful 2016-02-23 20:59
Posted by HJey > 2016-01-27 19:47 | Report Abuse
It's rare to find any article on FMCG company & give insight about the business. I don't see any insight except numbers. Sell-in,sell-out,retail environment & etc are the differentiator between those understand FMCG & those don't understand
Volume sales is better measurememt than value. Volume sales is related to economy of scale from production. This is related to cost per unit for every bottle. Efficient economy of scale means suppliers can produce the bottle at lower cost than competitors
The cost savings from economy of scale can be allocated to Marketing to fight the battle on retail end. VDMP is the best tool to evaluate FMCG but it's extremely rare to find even one good article on this subject
Posted by greatful > 2016-02-23 20:59 | Report Abuse
Yeelee and Spritzer, which one better?
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CS Tan
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
zbaikitree2
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Posted by zbaikitree2 > 2016-01-27 19:19 |
Post removed.Why?