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“I saw the photos, and she was also wearing a Nyonya outfit,” a tourist from China identified only as Yiyi, told CNA.

The “nyonya outfit” refers to the kebaya, a long-sleeve but short embroidered tunic worn over a sarung, which has become a trendy attire available for rental to foreigners in Melaka for photographs.

The state government aims to attract one million tourists from China this year alone, significantly boosting Melaka’s economy.

In the first quarter of 2024, Melaka welcomed 3.7 million visitors, with projections to reach 18 million by year-end, surpassing initial targets.

CNA reported that the impact of Fan’s visit in June is evident, with over 320 million searches for Melaka on WeChat following her appearance.

“We never expected or realised the influence she would have,” Annie Lee from Travel World told CNA, noting a 20-30 per cent increase in business for local tour companies since then.

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The state government had in July named Chinese actress Fan Bingbing who has 63 million followers on Weibo – described as China’s version of Twitter – as its tourism ambassador and seen a boom since then.

Fan Bingbing Is really pretty.

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Fan Bingbing can really help to promote Sarawak.:

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Fan IBAN