Posted by Thong Wing Hoong > 2013-10-27 01:31 | Report Abuse

Yes..I agree with lc chong

Posted by L. C. Chong > 2013-10-27 12:25 | Report Abuse

YEELEE – Q2 2013 Financial Report (http://www.bursamalaysia.com/market/listed-companies/company-announcements/1389597) on 28 Aug 2013

Analysis Report – http://lcchong.wordpress.com/2013/10/26/ye...is-26-oct-2013/ or http://lcchong.wordpress.com/knowledge-sharing/

I have added YEELEE to the Reserved List.

- Although YEELEE is undervalued, I will not to invest in YEELEE for following reasons:
- No economic moat at all.
- I did an informal survey to find out popularity of YEELEE's eagle oil, morningkiss and instant noodles. I asked my mother, mother in law, my wife, 5 other relatives and 4 colleagues that always cooking. Sadly to say, none of them use YEELEE's eagle. 2 of them never notice the eagle oil in supermarket. Few of them tried morningkiss before, but stopped using now. Some of them said YEELEE’s instant noodles not so nice. This means the competition is too high. People got plenty choices.
- YEELEE is in price war with some competitors
- I will still put YEELEE in the Reserved List because YEELEE obviously putting a lot of efforts and commitment to improve its market share, internal operation efficiencies, profit margin and financial condition.

Posted by HJey > 2013-10-28 23:23 | Report Abuse

Check again the business model of yeelee. It is not cooking oil, noodle or toothpaste only. Trading division is running well.

Posted by stevenlum81 > 2013-11-12 18:21 | Report Abuse

Most important of spritzer!!! Fully support WATER SUPPLY!!!

Posted by HJey > 2013-11-12 23:16 | Report Abuse

Spritzer is one the brands carried by YeeLee. Cactus & Summer are the other brands in beverage category. Stevenlum81, read & study the annual report. Do your grocery shopping on weekend if you are serious about Yee Lee.

Posted by wcl1988 > 2013-11-13 09:18 | Report Abuse

Do you guy think YeeLee will be second DKSH? As both company running almost similar business model.

Posted by mmtalents > 2013-11-13 14:36 | Report Abuse

DKSH has more, they carry some international brands even distribute medicine/drugs

Posted by HJey > 2013-11-13 17:21 | Report Abuse

Wcl1988, YEELEE will always YEELEE. It will not become the next DKSH. Don't be like calvintaneng, the next NESTLE or bla bla bla.

FYI, there are four big players in distribution to retail business.
DKSH, Yee Lee, Tiong Nam & one more company not listed.

Posted by wcl1988 > 2013-11-14 11:23 | Report Abuse

just asking because both of seeing them have similar business model.
comparison with nestle by Calvin is abit overstate for me.

Posted by HJey > 2013-11-14 16:28 | Report Abuse

To ask & question is 100X better than follow blindly.

Posted by sayandquoteit > 2013-11-15 09:02 |

Post removed.Why?

Posted by Pajamas > 2013-11-15 15:49 | Report Abuse

天下少有免费的饭．
Trader in Pajamas (上面的link) 不便宜．　
Binary Options = Gambling. 很容易亏！　不要上当

Posted by Yin Young Kim > 2013-11-15 21:06 | Report Abuse

Sorry, Eventually, I actually did not made $ in Binary options.

I lose all my initial investments.

Binary options is really gambling.

The first week I made $5000 from $500, but the next month, I lose all.

Posted by stockcrazy > 2013-11-19 09:58 | Report Abuse

YEELEE have a beautiful graph... now it is in uptrend...but the resistance is at 1.44... once pass the line it will fly to 1.63 and 1.95...

Posted by Tipster > 2013-11-19 18:12 | Report Abuse

Ahhhh.... Can only wait with a hope

Posted by HJey > 2013-11-20 16:22 | Report Abuse

Have confidence in your decision. I don't understand chart and TA. I trust my instinct.

Posted by Tipster > 2013-11-20 23:02 | Report Abuse

Before that, have to surpass previous high first..

Posted by wcl1988 > 2013-11-21 11:38 | Report Abuse

why yeelee always issue ESOS?

Posted by chaochibai > 2013-11-21 11:45 | Report Abuse

It is a caring company. Beside staff makes good money with the ESOS

Posted by stockcrazy > 2013-11-21 17:30 | Report Abuse

YES~~ Yee Lee, the latest quarterly EPS is RM 0.0547,
9 months EPS is 0.14,
so estimated 2013 EPS is 0.18 which given PE 7.4....
considered cheap stock,...
hopefully,management may increase dividend to RM 0.05....

Posted by HJey > 2013-11-21 22:56 | Report Abuse

A good result from Yee Lee. Improved profit margin yoy. Stockcrazy, this isn't a dividend stock. I prefer yeelee spending money to grow its business. FMCG is a competitive business. A consistent and good dividend policy can come much later.

Posted by Tipster > 2013-11-22 14:41 | Report Abuse

Ahhh.... Mr Market thinks Yeelee didnt do well..... Move up!!

Posted by HJey > 2013-11-22 17:45 | Report Abuse

Mr market is never a logic person to begin with.

Posted by Tipster > 2013-11-26 21:52 | Report Abuse

Fly kite company!

Posted by HJey > 2013-11-27 13:03 | Report Abuse

Tipster, you worked in sales line? "Go fly kite" is our favourite phrase. Hahaha

Posted by Tipster > 2013-12-03 21:40 | Report Abuse

When wanna up up up?

Posted by HJey > 2013-12-03 22:47 | Report Abuse

There is a saying, “Never fall in love with a stock”. Unfortunately, I break this rule with Yee Lee for a reason you will know later.

Yee Lee recorded 53% paper gain from Jan to today closing price and paid 2 cent dividend less 25% tax, 0.5 cent dividend tax exempt. Without doubt, this is fantastic result for me.

Let understand more about Yee Lee and its business.

The big four players in FMCG trading business are DSKH, Lam Soon, Yee Lee & Tiong Nam.
Hereby, I declare on owning shares in Lam Soon (direct & indirect) & Yee Lee. I worked in Lam Soon before I left 16 months back. I am not attached to Yee Lee & the reason I bought its shares last year was because of turnaround in its trading division.

Due to my interest in both companies, I can’t disclose any sales information. I can only share brand vs brand by product category in general.

Lam Soon is direct competitor to Yee Lee

Cooking Oil
Knife vs Red Eagle

Detergent (Southern Lion is a subsidiary of Lam Soon)
Top vs KIZZ

Dishwashing Paste
Senang Hebat vs Sunglow

Oral Care
Fresh White vs Morning Kiss


Now, let look into challenges in the year ahead. FMCG is a competitive industry and marketing plays an important role in sales, either sell in or sell out.


1. Perception is Reality.

Remember, brand principal spends its budget on A&P to sell a perception. Look at advertisement around you. What is the message? Happiness, Family, Convenient, Popularity. Yes, this is what we’re selling to consumer.

Marketing expenses will increase as the needs for brand positioning getting tougher. Consumer loyalty is most desirable but it’s an uphill battle. Consumers are fickle and can be tempted by sales promotion, either discount or free gifts.

The battle for products to be inside customer’s basket is main objective. Due to this, more & more companies employed weekend promoter to push products to consumer. It’s another costs.


2. Endless Competition (Not Endless Possibilities) & Exclusive Partnership

To increase revenue, distribution contract is the lifeblood of trading business. P&G, Unilever, Colgate Palmolive, Johnson & Johnson and etc are the brand principals craved by everyone.

With intense competition, margin offered to brand principal is lower in order to win the contract (renewable). The competitive environment is tougher with exclusive partnership in the picture.

Some brand principals have exclusive partnership with a trading arm (or their own trading arm).
Yee Lee = its own products & Spritzer
Lam Soon = its own products & Southern Lion
DKSH = its own products & Famous Amos
Tiong Nam = F&N
Cotra Enterprises = Vitagen, Marigold Peel Fresh

By now, you should realise I fall in love with my competitor, which I shouldn’t do..but it feels good to break the rule sometimes.

Posted by Tipster > 2013-12-04 15:38 | Report Abuse

uhhhh....

Posted by HJey > 2013-12-05 16:20 | Report Abuse

Tipster, why your expression was uhhhh. Are you in pain or what? Haha

Posted by Tipster > 2013-12-10 22:53 | Report Abuse

Orgasm! Still waiting for yeelee to erect...

Posted by HJey > 2013-12-11 11:42 | Report Abuse

Haha, you're funny man

Posted by stockcrazy > 2013-12-20 11:03 | Report Abuse

who will buy in YeeLee now? 1.25 consider cheap...

Posted by Tipster > 2013-12-23 19:02 | Report Abuse

Yes.... Buy in truckloads.... But....

Posted by Tipster > 2013-12-26 14:06 | Report Abuse

Time for u to roar....

Posted by HJey > 2013-12-30 09:41 | Report Abuse

Haha.

Posted by davors > 2014-01-03 17:58 | Report Abuse

yeelee go go go!

Posted by Tipster > 2014-01-03 22:12 | Report Abuse

Zzzzzzzz..... I still haven wake up!

Posted by HJey > 2014-01-06 23:21 | Report Abuse

Haha.

Posted by tjhldg > 2014-01-06 23:22 | Report Abuse

hehee

Posted by efugor > 2014-01-07 11:14 | Report Abuse

huhu

Posted by aLexteoh > 2014-01-07 12:08 | Report Abuse

For the moment now, Yeelee share price is still undervalue?? When will Yeelee rise again?

Posted by HJey > 2014-01-07 12:27 | Report Abuse

Hoho

Posted by stevenlum81 > 2014-01-07 15:57 | Report Abuse

Wait till the sun rise from the west

Posted by stevenlum81 > 2014-01-07 15:57 | Report Abuse

Hehe

Posted by HJey > 2014-01-07 17:00 | Report Abuse

Then I confirm die loh. Haha.

Posted by stevenlum81 > 2014-01-07 20:21 | Report Abuse

Let's wait and see. This is the month that this company makes the most out of it. If no up, then you know what it shows...

Posted by stevenlum81 > 2014-01-07 20:23 | Report Abuse

Stand 1.25~1.27 quiet sometimes already. Is time you gives us a good show-YEELEE.

Posted by HJey > 2014-01-07 22:52 | Report Abuse

Stevenlum81, I prefer a slow & steady show.

Posted by jeffrey7817 > 2014-01-08 21:03 | Report Abuse

I think this few days good show going to start soon..

Posted by HJey > 2014-01-09 17:43 | Report Abuse

Haha