My View

TEKSENG (7200) - 德成的公关灾难

Adam Khoo
Publish date: Wed, 05 Oct 2016, 01:46 PM
Sharing my view.
 
TEKSENG所持有的51%的子公司TS SOLARTECH SDN BHD在9月26日下午发出一封内部裁员通知信,涉及裁员的员工主要是来至第4至6条的太阳能电池生产线,受牵涉的员工多达180名。
 
由于外界对裁员的原因不清楚而公司管理层也没有正式的说明这一次裁员事件。德成的股价从9月26日的RM1.27跌至今天的RM0.97。这一事件说明了德成管理层不关注投资者的利益和知情权。
 
从所有的公开讯息看,这其实这只是一个普通的内部管理调整,报导说德成在今年6月聘请了400名新生产线员工,在3个月后把不适合採用的员工裁员来看,这并不是一件很严重的灾难。
 
会演成灾难的其实是在内部备忘录外泄而引起投资者的恐慌和抛售后,管理层没有及时的做出澄清,令人不解的是时至今日,股价一路跌了24%后,德成还是没有对投资者交代。
 
从德成过去6个季度的表现看,这一个季度(至30-9-16)的表现应该会更好,原因是德成在今年6月增聘了400名新人,在9月底裁掉180名,说明生产量其实是还是会有所增加。
 
对德成来讲,这是一场公关灾难,德成的持股人也面对了巨大的损失,但是对于其他投资者,这可能是一个股价大幅度调整后的买进机会,就要看各别投资者如何去分析整个事件了。
 
 
Related Stocks
Market Buzz
Discussions
2 people like this. Showing 16 of 16 comments

engchun

Hi Adam Khoo, regarding your article, I would like to highlight a few points. The news was purely just a business decision and had no harm as announced. There is an email for the IR dept. in the website which you can send in inquiries. The Company has then announced it's merely a business decision. Also regarding shareholders' value, do keep in mind that the Company has always set out dividends almost every year. You're very much welcomed to email in and we will be pleased to reply you. Thanks

2016-10-05 15:48

moneySIFU

问题是到今天没有相关高级层次的人员还是没有出来澄清和交代,只是含糊其事。结果还是要大家自己猜,猜对的赚钱,猜错的亏钱。:(

2016-10-05 15:50

moneySIFU

engchun, if you are from the management, then you surely don't know anything about Public relation disaster.

Please google yourself to see what is public relations disaster management!

2016-10-05 15:56

moneySIFU

什么是傲慢?这个就是:

Also regarding shareholders' value, do keep in mind that the Company has always set out dividends almost every year. You're very much welcomed to email in and we will be pleased to reply you. Thanks

2016-10-05 15:58

Adam Khoo

[Losing 24% of market value is really a big disaster]

Mr engchun, I do understand from the publicly available information that this is a normal internal measure. But the leaking of the internal memo has been turned to a PR disaster & I think any company losing 24% of market value is really a big disaster. This clearly show Tek Seng is lacking of crisis management in PR. It is time Tek Seng CEO make a bold statement to address this confident crisis. It is not a very difficult steps to take, for e.g. doing an interview with The Star, providing the latest quarterly output figure should stop all the speculation that the company is running into trouble.

2016-10-05 16:23

by88

@engchun

which one is the email contact for tekseng IR personnel.
tekseng@tekseng.com.my or wangsaga@wangsaga.com.my ??

2016-10-05 16:53

JacNgu

con job

2016-10-05 17:49

sklyte

Nothing wrong with tekseng, management cant provide all info to you one ma, if you wanna know more just write in la, you want you sell la hahah, free money to brave hearts

2016-10-05 19:47

Edmund See

Tek Seng only issued a short memo to Bursa to clarify the matter after their memo leaked out. They clearly underestimated the magnitude of the crisis, it show they are slow & not decisive enough in crisis management.

Transparency, on time & disassemble of appropriate information is paramount to a Public Listed Company (PLC). Asking investor to write in is a joke, how could they answer thousand of mail from each investors? Again as a public listed company, they are responsible to thousand of investors, not one or two unhappy customer. The company should instead hold a proper press conference to clarify the matter.

Now the company not only losing substantial market value, the crisis also affecting the confidence of the whole investment community which include not only the individual investor, but also the fund manager, lender, investment bank, and even their business partner, supplier and customer.

2016-10-06 09:03

nicky11

Definitely Tekseng didn't handle well in this crisis. It really impact the confidence level of the investors.

2016-10-06 10:56

resilient911

As a listed company, retrenchment consider corporate exercise? I do not know, just asking

2016-10-06 11:48

Zafiraz

Instead of wasting time arguing whether it is bad PR just do some research and it will tell you there is a global supply glut and panel prices have been falling. Mere bad PR will not cause a company to lose millions in market value, don't be so naïve (or lazy).

http://reneweconomy.com.au/2016/new-solar-glut-could-push-solar-module-prices-as-low-as-30cwatt-54970

http://www.bloomberg.com/news/articles/2016-08-23/solar-industry-braces-as-looming-glut-threatens-to-erode-prices

http://fortune.com/2016/09/14/china-solar-panel-production/

2016-10-06 17:27

VilyVi

China Solar cell demand & pricing start to rise in Oct, below latest news from Taiwan.

2016.10.04 / 工商時報 / 記者王中一
昇陽科10月稼動率,將拉高到7成
太陽能產品報價在一口氣跌了半年、屢屢創下歷史新低後,終於看到止跌回升!太陽能業界表示,報價在9月中旬跌落谷底之後,近期伴隨大陸「十一長假」前的小幅拉貨,價格在半個月內回升約5~10%,至於訂單量也有增溫,在寒流當中已見到春燕蹤跡。

對於市況回溫,太陽能電池廠昇陽科 (3561) 予以證實,認為這一波的最低點已經過去。該公司強調,隨訂單的價量見到回溫,預期10月的生產線稼動率將拉高到7成,比現在的5成水準足足高出2成水位。

不過,太陽能矽晶圓和電池的報價是在9月中旬創新低,因此,對於國內相關的業者來說,9月份營收仍是持續下探,再創近年單月新低。以昇陽科來說,9月份營收4.49億元、月減22.8%,連續第3個月出現衰退,甚至還低於2月份春節長假水準;至於太陽能矽晶圓廠達能 (3686) 的9月營收更降至4,100萬元,比起前月的8,650萬元腰斬。

所幸,這波太陽能產業景氣下探期間已有半年,市場對於矽晶圓廠和電池廠9月份營收續創新低並不意外,甚至頗有「利空鈍化」意味,反映在股價上也有提前落底跡象。以昨(3)日太陽能族群股價表現來看,包括綠能 (3519) 、昱晶 (3514) 、茂迪 (6244) 和昇陽科等都有1%以上之漲幅。

昇陽科坦言,9月中旬的報價再創新低,「已經跌到大家都不太想賣」,而整個業界歷年來經歷多次景氣反轉後也學乖了,不再會超低價搶單,整個市場處於庫存超低的局面。昇陽科強調,9月份的產能利用率僅有5成,但目前來看,10月份可望拉高到7成水準。

但昇陽科強調,對於大陸十一長假結束之後的市況,仍得謹慎觀察,若有進一步變化,仍會機動調整。至於該公司的高效多晶PERC電池,則因大陸的領跑者計畫需要高效產品,需求面確實有拉升。

而電池廠業績回溫,對於矽晶圓廠業績也是水漲船高。據了解,矽晶圓廠有意在大陸十一長假後調漲價格,綠能、國碩將是最大受惠者。

2016-10-07 01:42

Sigmund1118

In Q3 2016 , Global solar module average selling price been drop from usd 0.45 to below usd 0.40 per watt . If you refer to Nasdaq listed solar company, majority share price been drop around 30% to 40% in last few month . The main reason of price war is supply is more than demand after China Mfg is over expand their capacity . Y2017 will be very tough business situation for solar industry .

2016-10-07 22:17

Post a Comment