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Can OldTown Survive In Australia? - Bursa D

Tan KW
Publish date: Tue, 20 May 2014, 08:31 PM
Tan KW
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Good.

 

Tuesday, 20 May 2014 

Yesterday, Oldtown (White Coffee) has just announced its venture into Australia market.
 
Nevertheless, I read a local newspaper article recently saying that Starbucks has failed quite miserably in Australia.
 
 
 
From what I understand, coffee is extremely popular among Australians, especially in Melbourne.
 
Starbucks came into Australia since year 2000 and have 87 chain stores at its climax. However, it has been reduced to only 22 in 2012 until now.
 
It seems like Starbucks do not fit into the "local coffee culture" of Australia. It was even described as "selling ice to Eskimos".
 
I think Oldtown should have done a careful market study before making a decision to venture into Australia. What are the strategies it has in order to compete with local coffee chain stores?
 
 
 
 
I'm not a coffee lover. Any brands of coffee will taste the same for me.
 
However, I'm aware that most of my friends who look like "coffee experts" will not go to Old Town White Coffee.
 
Perhaps Oldtown can provide a totally different type of coffee experience to Australian?
 
Can Oldtown do better than Starbucks in Australia?
 

 

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Be the first to like this. Showing 7 of 7 comments

Abudance

Surely not! Australians have BIG portions for their lunch and dinner. Old torn u csn count their strands of veg in d noodles soup! They don't serve pastries and cakes that Aussies Lo e also ... Better off in Indonesia to start, I think.

2014-05-20 11:55

eftee

Which city. See which city. If big cities like Sydney and Melbourne then can survive. Also the pricing. I heard roti canai is A$5 (or RM5, not sure which) a piece there. Then how to survive even if big portion. If convert to our money will be very expensive. Simple meals will be about A$30

2014-05-20 12:32

newbird33

a nice cup of cuppocino in f&b outlet of shopping complex is only A3.50. who want to drink malaysia white coffee?

2014-05-20 13:07

sien

i cant even found quality on its f&b, and now wanna go to Australia? i hope u make some improvement if wanna survive there. Ur only advantage is provide foreign country foods which is our local food to them.

2014-05-20 15:45

James HC

starbucks target market is mainly caucasian, oldtown more for asians. worth a shot..seeing how well papparich, secret recipe are doing in melb.

2014-05-20 16:25

cheeseburger

oldtown is different from Starbuck...oldtown offered food in the menu, not just white coffee...a bowl of ipoh horfun cost ~A$10, what price would Oldtown set to penetrate?

2014-05-20 16:57

cheeseburger

yes agreed paparich is well accepted into sydney/ melb...making big now

2014-05-20 16:58

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