Can find Tudor Gold and Crispy in Tesco but disappointed that they are placed at lower shelf and have to really 'search' for it unlike more popular brands like van houten, cadbury, etc.
calvin need to advise your marketing teams to ensure the retailers place the products conspicuously.
The words "TUDOR GOLD" was First Coined by Vincent Tan for 1,500 Cosway Stores. NFI took this Name after Van Houten was rejected by NFI for unreasonable terms for OEM manufacturing.
No doubt NFI can improve the sale because of its quality but if the cost of distribution cannot be reduced the increase in rev. will not going to contribute much in its net profit. Calvin have you checked with the management about this ?
calvin shoud be chocolate marketing director since you so obsessed with NFI choco business. Instead of giving free promotion to PM Corp, sure you can convince KKP to pay you for your passionate efforts.
Sales and Distribution cost generally increases with increase in sales. More sales means more shipping cost ( freight, haulage etc)
What I think you are referring to is controlling Cost of Sales which includes Depreciation, raw material, factory fixed cost. This will contribute to Gross Profit. This cost will be reduced proportionately with maximum usage of machineries. A factory running on 3 shifts is expected to have very high Gross Profit and ultimately higher Net profit as compared to running 1 shift.
For seasonal items like Chocolate, peak demand is Oct - March.
1) We Sold Spore Warehouse to Sing Long Foodstuff. Over 77,000 sq ft. Now NFI only rent a very small 1,000 sq ft space from Sing Long for Office use. TREMENDOUS COST CUTTING HERE.
2) Now In PEAK SEASON - 3 SHIFT RUNNING AT FULL SPEED in NFI FACTORY, S. Alam.
3) TANGO & TUDOR GOLD Selling Like Hot Cakes In Singapore NTUC FairPrice Now.
yes I would expect the gross profit to improve as well but if % increase in rev. is much higher than the increase in cost of distribution it would be better, right ?
Yes, Beryls is a worthy opponent to TUDOR GOLD & TANGO. They are OEM for AEON. However, AEON House brand by Beryls is full of palm oil. And We Have A Head Start In Singapore. Except for Beryls 500 gm jar We Beat Beryls Hands Down.
Regarding DKSH I think their rights of distribution are limited to West Malaysia, Sabah & Sarawak ONLY. Please correct me if I am wrong.
According to CFO Mr, Ho, the reason for selling Spore Warehouse is because the lease is running out soon. And there is a fear that we might not get the lease extended.
So NFI found a buyer in Sing Long. Sing Long manufactures for NTUC FairPrice (Govt owned). So it is easier to get lease extended. And they got it approved before making payment to NFI. At the same time land & property prices shot up 30% in Woodlands because of Spore Woodland -Johore MRT Extension. So We Got A Really Good Price When We Sold.
We Have a 4,500 Semi D Warehouse in Johor. Also we are using TN Logis lorries to transport NFI Foodstuff to Singapore. Everything is working fine.
OK For Major Outlets Like Hypermarkets & Supermarkets NFI Distribute Directly Without Third Party. However, for smaller mini markets and petrol station shops NFI engage Local Distributors because they have refrigerated trucks.
I think there is room for expansion into all nooks and corners of Malaysia.
In certain Giant with high traffic foot falls NFI employ special sale staff to promote NFI products. They do the ordering through Giant when stock is depleted.
They are not aggressive in telling others about illipe & shea as chocolate fillers.
messibarca, This is the time to monitor and slowly collect when Volume is thin, Not many people r much excited....If you are a momentum player then better focus on other momentum counters where you crave for lots of adrenalin, pangs of exhilaration , get your high on momentum play...
Now No high , No ecstasy yet....just collect at best buying price possible...
Buy slow...don't buy at one go....as Q4 2013 results will be out by Feb/March 2014...If results is good which I think it will be, price will slowly inch upward..
When Sellers Volume outnumber Buyers Volume by more than 2 times with many buyers and sellers but price steady & lowVolume transacted it means slow collection happening...
messibarca, if u think "coming soon" is a century to u, so it's a century. So, u wait lah until 1 century b4 u buy, ie if u can last that long. As for me it's coming soon! And it means coming soon.
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
messi
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Posted by messi > 2013-12-09 13:31 | Report Abuse
Can find Tudor Gold and Crispy in Tesco but disappointed that they are placed at lower shelf and have to really 'search' for it unlike more popular brands like van houten, cadbury, etc.
calvin need to advise your marketing teams to ensure the retailers place the products conspicuously.