BFM Podcast
Value Propositions, Post-GST
Anirban Ganguly, Head of Innovation and Strategy, BBDO
30-Jun-15 13:59
Due to changing consumer sentiments and behaviour as a result of the GST, BBDO has conducted a study with key lessons on how businesses must recalibrate their value propositions to the Malaysian consumer. What is crucial in pricing and categorisation? How do you make value central to a brand's marketing and positioning?
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Be the first to like this. Showing 2 of 2 comments
Then why the bangla and the pakistan bosses opening business all around Kuala Lumpur not pay the GST!
2015-06-30 22:45
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2015-06-30 21:06