Bursa Malaysia Stock Watch
Media - Hoping For A Seasonally Strong Finish (Neutral)
kltrader
Publish date: Thu, 11 Oct 2012, 09:37 AM
kltrader
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This blog provides consolidated Bursa Malaysia stock market research, analysis, news and blogs from various sources. You can search and find all the past analysis and coverage on stocks and news by searching within this site. While this blog re-publishes contents from other sites, it does not own the rights nor responsible for the accuracy of the contents. If you disagree to your content from being published here, please add a comment, and your article will be removed from this site.
Sector Update
- The latest figures from Nielsen suggest that the sector still lacks catalysts. According to Nielsen's figures, Aug's gross advertising expenditure (adex) saw momentum losing steam after registering 2.7% yoy decline (Jul: +2.3% yoy), mainly due to a decline in print adex.
- However, we believe the sector has bottomed and expect adex to remain somewhat stable in 2H due to the recent Merdeka and Malaysia Day celebrations, as well as a seasonally robust 4Q. But the sector still is still bogged down by a cautious mood among advertisers.
- Maintain Neutral on sector as macro uncertainties may still weigh down advertisers' sentiment. We prefer MCIL for attractive dividend yields and relatively resilient adex growth from exposure to the less vulnerable print segment.
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