Why E*Trade?

Experience & Innovation to take your investments to the next level

INVEST & TRADE WITH AN ONLINE LEADER

• Pioneers in online investing for over 20 years
• 4.3 million customer accounts and $189 billion in customer assets worldwide
• Easy, intuitive online investing
• 24/7 customer service
• E*TRADE Complete™ Protection Guarantee

LOW PRICING & EXTRAORDINARY VALUE

• $9.99 or less stock & options trades
• 75¢ options contracts
• 8,000+ mutual funds (1,300+ no-load, no-transaction fee)
• Over 30,000 bonds and only $1 for online bond trades

FULL RANGE OF CHOICES & INNOVATIVE SOLUTIONS

• Full range of investment choices
• Innovative investing & trading tools
• Professional investment and retirement guidance
• FREE independent research
• FREE investing & trading education

Industry Leader for over 20 Years

Whether you're new to online investing, an experienced investor, or an active trader, E*TRADE has everything you need to help you succeed.

• Clear competitive pricing -- $9.99 or less stock & options trades
• A full range of investment choices
• Innovative investing & trading tools
• Professional investment and retirement guidance
• FREE investing & trading education
• FREE independent research

Full Range of Investment Choices

Whatever your investing or trading style, you'll get the investment choice and selection you need - all at exceptional value.

• Stocks, options, futures and forex
• Every ETF sold and 8,000+ mutual funds, including target date funds
• Over 30,000 bonds
• Access securities from 77 international markets
• Professionally managed investment portfolios from E*TRADE Capital Management
• Traditional, Roth & 401(k) Rollover IRAs
• Integrated checking and savings accounts from E*TRADE Bank

Free Education & Research

Smart investing starts with the right information. Learn basic investing concepts to advanced trading strategies from industry professionals and get access to free independent analyst research from leading sources.

• Institutional quality research from Credit Suisse15, Morningstar, S&P and more.
• 3-minute educational videos
• Live and on-demand web seminars
• Exclusive live events with industry veterans
• Interactive demos & tutorials

No Pressure. No Bias. Just Great Objective Help.

At E*TRADE, one-on-one assistance is always available by online chat, by phone, or in person at our branches. E*TRADE provides professional investing planning guidance and support from:

• Experienced Financial Consultants
• Chartered Retirement Planning Counselors℠
• Fixed Income specialists
• Dedicated active trading, options and futures specialists.

Innovation. Powerful Technology to Make Investing Easy

Our Innovative investing and trading tools deliver the ultimate in ease-of-use without sacrificing power

• E*TRADE 360 - Our all new, one-page website investing experience
• E*TRADE Mobile - Invest and trade anytime, anywhere11 on your BlackBerry™ smartphone, iPhone® , iPad® , Android™, or Windows® Phone
• Retirement Planning Calculator - Get a real actionable plan in 4 steps and as little as 15 minutes

New Pro Elite - Our Exclusive Program for Elite Traders

Trade 30+ times a quarter? Take your trading to another level with our new Pro Elite Program with access to:

• Our premier E*TRADE Pro platform
• Elite customer service
• $7.99 - $9.99 stock & options trades
• Dedicated options and futures specialists and more

Our upgraded premier E*TRADE Pro platform features:

• Power technical screener and scanner
• Sector & Industry Tracker
• Live Streaming CNBC TV13
• ALL-NEW Options Analytical Tools

Guidance & Value for your Retirement

E*TRADE has the investments, tools & complimentary guidance to help you achieve the retirement you want. And we're ready to work with you one-on-one to make it happen. From building a plan, to choosing the right investments, to living well in retirement. Speak to a Chartered Retirement Planning Counselor℠ 10 now at 1-877-921-2434.

COMPLIMENTARY GUIDANCE

• One-to-one Portfolio Evaluations
• Access to Chartered Retirement Planning Counselors℠
• Fixed Income Specialists
• Rollover Specialists

FULL RANGE OF CHOICES

• Traditional & Roth IRAs, 401(k) Rollovers and Small Business Plans
• Over 8,000 Mutual Funds, including Target Date Funds
• Trade stocks, options and ETFs in your IRA
• Managed Investment Portfolios from E*TRADE Capital Management

EXCEPTIONAL VALUE

• No annual fee or minimums
• 1,300+ no-load, no-transaction fee mutual funds
• $9.99 or less per stock and options trade

Value Beyond Price

Our definition of value includes more than just low commissions. We give you the help and support you need to achieve your investing and trading goals, whenever you need it.

• No Account Service Fee
• Free Streaming Quotes for ALL customers
• Free independent research from leading sources
• Complimentary investing & retirement guidance
• 24/7 customer service & support
• In-person service with local branches, nationwide

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