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[转帖]《郭鹤年三部曲》之三: MASSIMO VS GARDENIA:马来西亚的面包大战!

Tan KW
Publish date: Thu, 14 Mar 2013, 07:24 PM
Tan KW
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MASSIMO VS GARDENIA:马来西亚的面包大战!
文:张丹枫 Zhang Danfeng
图:鄧珺心 Junn Xynn

话说,巫统通过朋党在2010年强硬收购了糖王的玻璃市糖厂,硬硬将郭鹤年的心血鲸吞之后,人心不足,还想继续吞并郭鹤年的联邦面粉厂(Federal Flour Mill) 。巫统朋党的如意算盘,就是完全控制国内的柴米油盐生意,垄断买卖。

巫统朋党已经拥有中央糖厂,北赖糖厂,接着吞并了玻璃市糖厂之后,一统大马白糖市场,价格就完全由马来朋党操控了。而市场的白糖价格也随着暴涨,从郭鹤年控制市场时的每公斤RM1.45,三级跳至如今每公斤RM2.45!尽管世界白糖价格已经滑落,国阵政府仍以《减少津贴》为由,继续放任糖价上涨,任由朋党鱼肉百姓。

接下来,他们的目标朝向面粉市场。由于面粉也是属于统制品,基本上,和白糖一样,价格多少,全由政府说了算。

在郑良德去世之后,马来亚面粉厂的极大股权已经旁落,由巫统朋党掌控股权。而另一间主要的面粉制造厂:关丹面粉厂,也已落入巫统朋党手中。三大面粉厂,最后只剩下郭鹤年家族掌控的联邦面粉厂。

当巫统朋党向郭鹤年献议收购联邦面粉厂的控制性股权时,却遭到郭氏拒绝。因為無法收購郭鶴年的麵粉生產公司(Federal Flour Milling, FFM),巫统朋党因而惱怒成羞,命令赛莫达出手,目标指向全面收购Bernas(國家稻米公司)股权。

这里面牵扯到的关系,就有些错综复杂了。为什么朋党转向国家稻米公司下手?说来话长。

国家稻米公司(Beras Nasional Bhd,简称Bernas)本来是属前玻州大臣哈芝巴望爹家族创立,后来前玻州大臣把Bernas卖给怡保工程IGB BHD的拿督陈振南和糖王郭鹤年。

当时拿督陈振南犯了一个错误,就是通过香港的子公司Wang Tak Co Ltd 来买Bernas;结果被UMNO大做文章,说米业不能落在香港人手中!拿督陈振南不想得罪巫统,只好把手上持有的30%Bernas股份卖给巫统朋党,贸易风控股Trade Wings Bhd的赛莫达。

于是,赛莫达持有国家稻米公司30%股权,但糖王郭鹤年除了同样持有国家稻米公司30%股权之外,同时也通过玻璃市糖厂拥有贸易风控股的20%股权。直到被迫退出大马糖业的时候,郭老才以每股RM3.50,总值RM2亿7百万的代价,将贸易风的20%股权转售给FELDA。

而国家稻米公司不但垄断国内白米进口市场,也同时控制着大马最大的面包生产商—Gardenia的30%股权。Gardenia长期以来,最大的面粉供应商,就是联邦面粉厂。

赛莫达配合大马国阵政府施加压力,迫使郭鹤年出售国家稻米公司的30%股权,再加上政府从官联公司释放出来的部分股权,致使赛莫达一夜之间拥有Bernas高达72%股权,全面掌控国家稻米公司。

既然Gardenia是Bernas子公司,谁供应面粉?要跟哪一间面粉厂签署面粉供应合约,当然是赛莫达说了算。于是,整个轮廓很清楚的显现出来了。

朋党的用意很明显,就是通过Bernas全面收購了FFM最大的顧客:Gardenia麵包公司;然後再促使Gardenia取消向FFM購買做麵包用的麵粉原料。FFM失去了最大的顾客,生意自然大受影响。许多老员工的工作也失去了保障。巫统朋党就是要利用这样的手段,迫使郭鹤年放手,将联邦面粉厂卖给赛莫达,让赛莫达一统国内面粉供应市场的江山。

但是郭鹤年是一位非常念旧的企业家。他知道,如果他放手FFM,跟随他数十年的老员工势必饭碗跳舞。因此他不但坚持不肯就范,还花心思为老员工谋出路,为联邦面粉厂寻求活路。

FFM成立於1962年12月3日,是郭鶴年集團旗下的其中一家子公司,其業務為生產各種類的麵粉、穀物貿易、以及飼料生產。郭鹤年决定投资设立生产线,既然Gardenia的生意做不成了,干脆自己来,自己生产面包!

当时市面上有一家处于冬眠状态的面包公司,叫做The Italian Baker Sdn Bhd。The Italian Baker Sdn Bhd成立于2007年3月21日,但是一直以來都是一家冬眠公司,没有正式投入生产运作。直到2010年12月6日,FFM以每股RM2的價錢全面收購The Italian Baker Sdn Bhd,成為FFM的子公司,更聘請了Jimmy Chang來打理。FFM收購The Italian Baker後,更注資達1億2千万令吉,在FFM廠房旁設立烘製麵包的工廠。

由於地理位置上的優勢,FFM生產的麵粉無需倉庫或運輸,直接pass給隔壁的TIBSB麵包廠,這樣就省下了許多的運輸費和倉庫費等。The Italian Baker在2011年中推出了品質能與Gardenia抗衡的新品牌麵包——Massimo。

Massimo是意大利文,意思是Maximum。由於生產費用比其他廠家低廉,所以麵包的價格也比一般的其他麵包來得便宜。

由于Massimo味道和口感都比Gardenia优越,加上有关郭鹤年被巫统朋党欺压的事在华社之间哄传,更激起了华裔公民的民族意识;还有,经过网络面子书广泛报导揭发真相,相关的消息迅速流传,于是民间掀起了一股《支持Massimo面包》的热潮!

这股热潮之大之广,完全超乎想象。许多有销售Massimo面包的地方,Gardenia销路明显大受影响。而Massimo面包在网络免费宣传,民间口碑相传之下,迅速窜红!

市场的情况对Gardenia越来越不利,最后迫使Gardenia在报章上打澄清广告。但是Massimo面包的风潮已经形成,Gardenia 要力挽狂澜,非常吃力。

后来巫统朋党动用网络枪手,千方百计,想方设法,要帮Gardenia挽回劣势。他们使出不少贱招,在网络大肆诬蔑摸黑宣扬,其中一招就是呼吁马来回教徒杯葛 Massimo面包。理由是:Massimo面包使用的面粉,含有猪的DNA成分!

这真是人头猪脑想出来的烂招。因为Massimo拥有由首相署属下的回教理事会发出的Halal认证书。如果Massimo面包使用的面粉真的有问题,应该是回教理事会的责任才对!回教理事会Jakim怎么可能在没有详细检验过的情况之下,发出Halal证明书?

如果面粉当真含有猪的DNA,第一个检举的就是Jakim了!为什么到现在都不见Jakim采取行动?当然证明巫统枪手所写的东西,根本是生安白造的!

我亲眼所见,许多马来同胞都在支持购买Massimo面包。并没有受到不实的谣言影响。而Massimo面包不断加快市场攻略,在短短一年之内,Massimo面包已经涵盖全国,在许多大小城镇,超商和民间杂货店,都与Gardenia正面交锋;市场占有率不断提高;如今已成为足以与Gardenia全面抗衡竞争的知名品牌。

Massimo之所以能够那么快在马来西亚市场立足,主要当然是因为郭老的光环;

郭老在大马华社的名望非常高,Massimo面包既然是郭老的产品,人们自然大力支持。当然,另外一个主要原因是Massimo无论口感和质感都比Gardenia优胜,加上售价相对的也比较廉宜,名副其实的价廉物美。

拥有以上这么多优点,Massimo面包自然很快就成为国内最畅销的面包品牌了!

 

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Discussions
8 people like this. Showing 50 of 54 comments

Ying Pei

support massimo fr now till.....

2013-03-14 20:21

Bruce88

Support.

2013-03-14 20:28

ahtan

i will not eat Kaniner roti anymore ! i swear!

2013-03-14 20:37

8888

y not eat kaniner anymore?

2013-03-14 20:56

gkheng

massimo 好像卖相不是很好;比起来有点硬叻

2013-03-14 22:32

ganishui

Support Massimo ... Massimo long life

2013-03-14 22:55

potenza10

massimo? ewwww

2013-03-14 23:10

Fat Cat Tim Buddy

seriously, gardenia using unbleached flour , which is a healthier choice compare to massimo bleached flour, but since i dont eat bread anymore, i could not care more about it lol

2013-03-14 23:38

danielgoh

Support Massimo...Massimo really good.

2013-03-15 03:59

chenshen

Support .

2013-03-15 07:02

StwW

I want mo mas hav mo----massimo.....support.

2013-03-15 10:00

palmprincess

Even my 7-10 years old nephews and nieces refused to eat Gardenia bread !

2013-03-15 10:24

lmf_hau

Ganinia Bread ??

Its to feed the clory in jail...

Lets change the New Parliment who the expert can rules and lead us,
Hopes selangor PKR remain and kick off BN ....

2013-03-15 10:59

Hustle

Start from today I don't eat rice because it is from Bernas haha

2013-03-15 11:08

mansor80

racist

2013-03-15 11:11

Hustle

Not racist lah just feel funny that makanan also want to classified from who & who,just eat lah, who care who is the boss,just taste that bring different :)

2013-03-15 11:14

iafx

place 1 piece of bread side-by-side for few days and c which one turn out better quality (terms of health). heard mc-donut can last for 6 months... :O

2013-03-15 11:19

Hustle

lol that's a good idea,see which side rotten 1st then you will know the quality hehe

2013-03-15 11:21

odelette

I din buy Gardenia long time ago. It not as good as Massimo (based on taste & price).

2013-03-15 11:28

lmf_hau

Hustle & Mansor 80,

Do u know Bernas bullied those SeKinChan paddy farmer since its listed in Yr 2006 ??

Bernas monopolied the entire selangor paddy trading , restricted SeKinChan to fulfill a much lower volume of cross state quota ( only imposed to Chinese farmer ; Malay farmer is still open to sell cross state )at reasonable px, but 83% paddy harvest forced to sell cheap at least 30% ( depends on the climate ) to Bernas ??

Do u all know , farmer start they hardworks in the early morning of 6am, took 4 months harvesting period , But Bernas refuse to receive the higher px goods , and yet let those transport lorry waiting outside the Bernas Office in SekinChan , resulted 50% of harvest paddy exposed to rain n hot weather for 1 week until it meldew...???

Come on ,,, do u think this is the right way to tread the hardwork chinese farmer ??

Chinese farmner demand for more land to expand harvesting.
Do u remember our former PM , Pak Lah ??
He is the 1 who encourage/promote the Plantation Vision during his time. but yet ??
Who failed the entire project now ???
Those Iskandar Project clony lah .....

Do u know Who is the Argiculture Ministor ??
Mr Noor Orma , he is just a disqualify ex-taxi driver , who close with BN.....
R u will to let this quality man to lead our ariguculture sector ??

See what he did to our Bird Nests ??
He pakat with the MCA chairman Son & RFID supplier-Smartag Bhd , intended to monopoly the entire Bird Nest workshop of Malaysia with bypass all birdnest farmer.
Lucky , a group of Chinese Bird Nest Bizman & farmed , formed a group to refuse/reject all this tricks and hangy bangy issue.

Do u know all this .....???

Pls rejustify your commentary b4 putting us as racist...

2013-03-15 11:32

iafx

evidence, pls?

2013-03-15 11:36

lotsofmoney

History is the best evidence.

2013-03-15 11:50

iafx

can history be changed? so, evidence pls?

2013-03-15 11:54

lmf_hau

iafx ,

I m not good in documentary sourcing.
Pls google search those info yourself.

Paddy disburb in SekinChan is not the 1st day.But the controlled newspaper r not annource any in the past ....

Bird Nest is the lastest issue.But yet to solve due to profit allocation disburb on BN+MCA+Smartag Bhd vs local hardwork bird nest farmer.

I had a accountant friend from SekinChan , he told me all this.

2013-03-15 12:03

iafx

google searched result an evidence can be used? especially since "controlled newspaper r not announce any in the past"

if it is about a better tomorrow, evidence pls?

2013-03-15 12:07

richman

I find Massimo tastier than gardenia and my shop here got offer on it

2013-03-15 12:19

lotsofmoney

History never change. Only people with self interest talk differently.

2013-03-15 12:58

arv18

Massimo only pls.

2013-03-15 13:02

aunloke

Put the race aside but the country should not allow someone to monopolize the essential items, the consumers will suffer later.

2013-03-15 13:27

Hustle

Yup especially Tenaga,even the oil price drop,the electric tariff still remain and give all their staff 3 month bonus,this is really suck.

2013-03-15 13:35

lotsofmoney

Free roti for everybody.

2013-03-15 13:36

Wendy Yap

support MASSIMO!

2013-03-15 21:26

yfchong

Personally I like massimo however I support m flour therefore in directly I support gardenia...

2013-03-15 21:45

gohchinlim

from taste of view, massimo is more delicious, soft, tasty and cheaper, i can think of a reason to reject massimo

2013-03-15 21:57

potenza10

bleached flour = more white...correct me if i"m wrong...

2013-03-17 00:26

Fat Cat Tim Buddy

unbleached flour is healthier than bleach flour, its kind of yellowish, and it spoil much faster than bleach flour. overall, yes, unbleached is better than bleach.

but wheat flour generally is bad for the body, because now-days almost all the wheat is source from 'dwarf wheat' (google it if you interested on it. ) 8/10 google top search is indicated that wheat is bad , also read the ''Searches related to dwarf wheat''

and bread is '' high glycemic food '' , which means it will spike your blood sugar, and force your body to produce more insulin , and thats how the diabetic coming from.

conclusion, wheat product such as biscuit , noodles , bread , pasta is all in a bad food category, forget about the food pyramid, it is outdated. ok.. google it to find out more, and get a healthier life...

2013-03-17 01:04

Wy Lee

Posted by iafx > Mar 15, 2013 12:07 PM | Report Abuse

google searched result an evidence can be used? especially since "controlled newspaper r not announce any in the past"

if it is about a better tomorrow, evidence pls? lolz......

lolzZZzz.....iafx, u dont believe, u go there urself and ask the local & heard from the copitiam...every1 know this.....Zzz even i m from sarawak....so lame...ZZzzz, just like sugar & flour? kfc? u know what i mean talking about....that is y...former sugar king now very success in international....unlikely what BN doing....till what happened to FGV? ZZzzz...stupic...ZZZzzz

2013-03-17 07:03

aigo9696

thanks for the info about bleached and unbleached flour. how do we know
which type flour gardenia use ?

2013-03-17 07:44

Fat Cat Tim Buddy

aigo9696, look at the ingredient list , *ramuan.

tkw, i eat fruits in the morning, eat fish + vege in the noon, drink vege juice at night :P kikikiki..

forget about wheat products, you can replace it with rice or mihun, it is a better alternative choice, but dont eat too much of it, because it is simple carb too.

generally , you dont want to eat too much sugary food, because the bad bacteria in your guts feed on sugar. hope this help :)

2013-03-17 14:45

Fat Cat Tim Buddy

kikikiki... no la.. fctb is my online character ma.. lol

most ppl will ignore the info and say, wth, ''i ate bread/wheat for my whole life and my body is still healthy''

ya.. wait till it reach it tip, and overflow, then you will regret it.

2013-03-17 14:58

avucin

very easy to choose, if u love pork, eat massimo bread, swine dna included, very soft and smooth texture. if u disgusts pig , their shit and snorts ... choose gardenia. now 1 kg of local beef is 19 to RM 21 , per kg ... 1 kg of lamb = RM 22 to 25 .... 1kg of pork = RM 8 to 9 , so which is cheaper? which has incredibly lower cost? which is safer? which livestock is cleaner?, please exclude religion to judge. what latest news on pig in China? u know what i mean.

2013-03-17 15:20

fong

The different between massimo and gardenia..... gardenia is using unbleach flour, where as massimo is using FFM flour which is had undergoing through a chemical bleaching process which is unsafe for human being. The FFM flour had to go through the bleaching process, is because the flour is import cheaply from China.... in which these similiar flour is being use for pig consumption, so if you eat massimo... you are similiar to the pig as the pig in China eat the similliar flour taht you eat.... so,,,.. be remember... when ever you eat massimo you are similiar to the pig in China.... I got these source from the internal personnel in FFM factory....... for further detail... please call me..01116154207

2013-05-28 16:35

Hustle

Honestly said agree with you if you compared both brand, Gardenia will get fungus easily but massimo will still in nice shape after expired.

2013-05-28 16:42

ahpok2

see the price and quality, both are from malaysian

2013-05-28 16:45

Tiago Gt

One is sai botak.....n one is the kwok woth make us suffer from the plam oil price....pui....eat maggie better

2013-05-28 16:54

netcrok

Bread usually is for breakfast. If bread, biscuit, noodles, pasta, and all wheat related foods are bad. What to eat then?

Eat Bernas? Who has time to cook Bernas in the morning?
Than Nasi Lemak, but it is bad for health too.
Drink milk, but I earn RM2k/month where got enough $$ to buy milk everyday?

Sign.... just drink plain water for breakfast......

2013-05-28 16:58

passerby

i tried massimo.....taste not as good as Gardenia....after that i decided to switch back to Gardenia

2013-05-28 17:01

Fat Cat Tim Buddy

eat porridge. milk is even worse, 3/4 of the world population is lactose intolerance, that means, your body cant even absorb the protein from milk, not only that, the protein is doing more harm than good, plus, milk is acidic... go google ' truth of the milk ' etc etc

2013-05-28 17:23

Tiago Gt

Eat mamak.....lagi mahal....air.....makan angin je.....

2013-05-28 17:24

Hustle

Long time not eat pork leg with beras wangi already slurp...

2013-05-28 17:26

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